As a Digital Account Executive at Steel City Media, I created a recruitment campaign proposal for the Pleasant Valley Police Department aimed at attracting quality lateral transfer applicants. The campaign utilized a comprehensive digital marketing strategy that aligned with the department’s brand and community engagement values.

I conducted research on the market and target personas, collaborated with internal teams to develop a media mix that included geofencing, targeted display, streaming video, SEM, and social media. I ensured creative consistency to enhance the candidate experience.

The proposal positioned Steel City Media as a strategic partner in recruitment, leveraging both national expertise and local insights. This deck showcases my ability to identify client challenges, develop audience-focused strategies, and effectively communicate performance-driven solutions.