Hey, I’m Jane — a former D1 swimmer turned brand strategy enthusiast with a shopping addiction. I’m currently attempting to complete all seven major world marathons (yes, willingly), and I spend my summers listening to loon calls in the Great Lakes of Minnesota like a small-town poet with a journalism degree.

I’ve always been fascinated by what makes people connect whether it’s a campaign, a community, or a perfectly timed Instagram caption. My background in digital marketing, leadership, and coaching taught me how to work hard, work smart, and keep my sense of humor through both. I believe good strategy is part research, part gut, and part “let’s see what happens if we try this.”

When I’m not building mock campaigns or writing in a notebook like it’s 1865, I’m probably outside running, hiking, or just overthinking in the sun (or doing some digital scrapbooking). I'm passionate about stories that feel lived-in, brands that act like humans, and work that makes people feel something.

Let’s make something thoughtful. Or weird. Or maybe both.