I collaborated with a track star from the University of Missouri, Euphenie Andre, who aimed to launch her podcast ‘ Eff it Up’. My responsibilities included monitoring the impressions on her social media platforms to assess engagement and reach. I conducted in-depth research on her target audience, identifying key demographics and interests that would guide the podcast's content. Based on this analysis, I provided strategic suggestions to enhance her online presence and connect more effectively with her listeners, ensuring the podcast would resonate with her intended audience.